Entergy Arkansas, LLC
New Orleans, Louisiana
Excellence Awards - ENERGY STAR Marketing
Entergy Arkansas, LLC is an electric utility. Over the past year, the company increased its program marketing efforts by expanding the ENERGY STAR® certified product assortment in its Point of Purchase Solutions (POPS) program and online marketplace, working in partnership with several organizations to provide energy-saving benefits to low-income and hard-to-reach customers and driving traffic to its programs via a multi-channel advertising campaign. Key 2022 accomplishments include:
- Increasing adoption of ENERGY STAR certified products through the highly successful POPS program with instant rebates at point of purchase for LED lighting, smart thermostats, heat pump water heaters, window air conditioners, and ductless mini-split systems, resulting in a forecasted year-end total of 95 megawatt hours of energy savings through 2022.
- Providing free and deeply discounted certified lighting to low-income and hard-to-reach customers through partnerships with Feeding America, Habitat for Humanity, Goodwill, and independent retailers across the state; donations of ENERGY STAR certified LED bulbs increased by 298%, and sales of the bulbs increased by 152% over 2021 program participation.
- Enhancing its online marketplace offerings through effective promotions, such as its Google Flash Sale, with targeted emails, paid digital advertising, and organic social media as well as paid social media advertising, that increased website traffic by 214% and drove more than 1 million impressions and 6,177 clicks.
- Increasing existing ENERGY STAR outreach efforts through additional educational materials and signage at retail and broader digital campaigns made up of social media, email and paid digital driving nearly 90,000 unique pageviews on the residential and commercial POPS webpages, online marketplace, and retail coupon portal combined.