Entergy Arkansas LLC

Entergy Arkansas, LLC, an electric utility, leveraged the ENERGY STAR brand and content across marketing channels to exceed 2019 program goals and serve more of its hard-to-reach customers. Key 2019 accomplishments include:

• Increasing participation in ENERGY STAR certified pool pump and room air conditioner incentives by 60 percent and 180 percent, respectively.
• Maintaining a broad retail and distributor partner network, working with large and small retailers as well as nonprofit thrift stores to provide ENERGY STAR certified product discounts and rebates.
• Partnering with manufacturers specializing in hard-to-reach markets to provide incentives for more than 230,000 ENERGY STAR certified bulbs and fixtures.
• Leveraging ENERGY STAR branding and content across its website, social medial, point-of-purchase signage, print collateral and more.