Entergy Arkansas LLC
New Orleans, Louisiana
Partner of the Year
Energy Efficiency Program Delivery
Entergy Arkansas, LLC, an electric utility, leveraged the ENERGY STAR brand and content across marketing channels to exceed 2019 program goals and serve more of its hard-to-reach customers. Key 2019 accomplishments include:
- Increasing participation in ENERGY STAR certified pool pump and room air conditioner incentives by 60 percent and 180 percent, respectively.
- Maintaining a broad retail and distributor partner network, working with large and small retailers as well as nonprofit thrift stores to provide ENERGY STAR certified product discounts and rebates.
- Partnering with manufacturers specializing in hard-to-reach markets to provide incentives for more than 230,000 ENERGY STAR certified bulbs and fixtures.
- Leveraging ENERGY STAR branding and content across its website, social medial, point-of-purchase signage, print collateral and more.