Entergy Arkansas, LLC.
New Orleans, Louisiana
Partner of the Year
Energy Efficiency Program Delivery
Entergy Arkansas, LLC, is an electric utility receiving ENERGY STAR Partner of the Year recognition. Entergy Arkansas, LLC has made leveraging ENERGY STAR criteria, third-party certification, and branding tools a key component of their strategy to deliver energy efficient solutions to their customers. Key 2018 accomplishments include:
- Leveraging the ENERGY STAR brand to influence the sale of more than 1.4 million ENERGY STAR certified lighting and appliance products to residential and commercial customers via upstream, midstream, and downstream channels, saving customers an estimated 46,000,000 kilowatt hours of energy.
- Establishing a broad retail partner network, working with large and small retailers as well as non-profit thrift stores, to provide product discounts and rebates for ENERGY STAR certified lighting, pool pumps, clothes washers, dehumidifiers, and room air purifiers. Retail sales associates were trained about the value of ENERGY STAR in more than 260 locations.
- Donating more than 50,000 ENERGY STAR certified LED bulbs through the North Central Arkansas Food Bank.
- Garnering an estimated 65,000 media impressions in its campaign to promote ENERGY STAR certified products through educational materials, in-store point-of-purchase signage, social media, email and digital advertising. Numerous ENERGY STAR promotions including, ENERGY STAR Day and Light the Moment with ENERGY STAR were highlighted in social media and the ENERGY STAR logo was heavily leveraged throughout their campaigns.