Energy Upgrade California
San Diego, California
ENERGY STAR Promotion
Energy Upgrade California® is a state initiative to help Californians take action to save energy and conserve natural resources, help reduce demand on the electricity grid, and make informed energy management choices at home and at work. Energy Upgrade California is receiving ENERGY STAR® recognition for its comprehensive campaign leveraging marketing, education, and outreach tactics to increase awareness of ENERGY STAR certified products and inspire behavior change among consumers. Key 2016 accomplishments include:
- Garnering more than 12 million ENERGY STAR impressions, including 19 feature stories mentioning ENERGY STAR reaching more than 5 million readers, 100 posts on social media with 3,000 engagements, and more than 3,600 retail associates trained.
- Executing a video ad, banner ads, and landing page featuring ENERGY STAR and information on how to purchase certified products, resulting in 210,000 video views, 5 million impressions, and 4,334 clicks.
- Educating thousands of customers through partnerships with 25 community-based organizations about ENERGY STAR certified products through a series of 52 events and presentations as well as through social media content, resulting in nearly 27,000 impressions and 5,700 engagements.