ENERGY STAR Marketing
Energy Federation, Inc. (EFI) is a provider of utility-branded marketplaces and instant rebate programs for utility companies. EFI successfully leveraged the ENERGY STAR label to help utilities meet their customer’s needs, promoting ENERGY STAR certified products through online marketplaces and working with utility clients and ENERGY STAR manufacturer partners on marketing efforts including training, buyer guides, the EFI blog, social media, and product promotions. Key 2020 accomplishments include:
- Training employees on the value of ENERGY STAR and how to effectively identify certified products online and in store.
- Designing and creating buyer’s guides for online utility marketplaces, including for smart thermostats and lighting, to walk customers through specific features such as ENERGY STAR certification.
- Posting blogs and social media (LinkedIn, Facebook, and Twitter) featuring the ENERGY STAR savings opportunities, in support of ENERGY STAR Day and Holiday promotions.
- Promoting ENERGY STAR certified products through several seasonal campaigns coordinated with 15+ utility clients including March Madness, Earth Day, 4th of July, Energy Efficiency Day, and ENERGY STAR Day, generating nearly 300,000 customer interactions.