Excellence Awards - ENERGY STAR Marketing
Dominion Energy is an electric utility in Virginia and North Carolina. Dominion Energy’s 2021 impressive marketing efforts resulted in sales of over 3 million ENERGY STAR® certified LED bulbs and nearly 22,000 ENERGY STAR certified appliances, saving customers 97,522,247 gross kilowatt hours (kWhs), which exceeded program goals by over 120%. Key 2021 accomplishments include:
- Promoting ENERGY STAR incentives at retail/e-tail point-of-sale, including through 500 national and regional retailers and on lighting, air purifiers, and dehumidifiers sold through marketplaces serving Virginia and North Carolina customers.
- Increasing the visibility of ENERGY STAR certified lighting products through endcap displays at Lowe’s and Costco and pallet promotions at Walmart, resulting in over 100,000 additional certified LED lightbulbs sold.
- Replacing nearly 15,000 old, energy-hogging refrigerators with ENERGY STAR certified refrigerators and promoting ENERGY STAR Most Efficient for more savings.
- Deploying a 50-week digital media campaign featuring ENERGY STAR, including consumer e-blasts and digital ads, resulting in over 8 million impressions and over 82,000 opens/clicks.