DIRECTV is one of the world's leading providers of digital television entertainment services, delivering a premium video experience through state-of-the-art technology, unmatched programming, and industry leading customer service to more than 37 million customers in the United States and Latin America. DIRECTV is receiving ENERGY STAR® Climate Communicator recognition for developing an innovative and engaging educational program that taught children across the country about protecting the climate with ENERGY STAR. Key 2015 accomplishments include:
- Developing a Web-based “virtual field trip” with Discovery Communications in celebration of ENERGY STAR Day. This first-of-its-kind effort featured a one-on-one interview with EPA Administrator Gina McCarthy, and was broadcast to more than 16,000 school children nationwide.
- Showing young people how they can make a significant difference in the prevention of climate change. Through live, interactive demonstrations, and robust pre- and post-event curriculum, participating students had the chance to learn firsthand how they could save energy and protect the climate for generations to come.
- Generating more than 8 million impressions across a variety of social media platforms, such as Facebook and Twitter, from the live event. The recorded event continues to be available to teachers and students across the country on Discovery Education’s archived website.