New York, New York
Partner of the Year
Energy Efficiency Program Delivery
Con Edison is an electric utility receiving ENERGY STAR Partner of the Year recognition. Con Edison used innovative marketing techniques to reach an entirely new market for ENERGY STAR certified LED lighting resulting in a doubling of energy savings. Key 2018 accomplishments include:
- Increasing ENERGY STAR market share in the challenging category of hot water heaters by implementing a new program design which leveraged both distributors and retailers with mid- stream and downstream incentives.
- Participating in and recruiting new members into the ENERGY STAR Retail Products Platform.
- Incentivizing 23,000 ENERGY STAR certified appliances and launching a new program for ENERGY STAR certified thermostats.
- Demonstrating excellence in branding by using the ENERGY STAR label in a comprehensive consumer outreach campaign that reached its audience through social media, retail point of purchase materials, web, and training materials.