ENERGY STAR Marketing
Columbia Association is a nonprofit public service corporation that manages a planned community. CA leveraged community-wide resources and multiple marketing channels to promote the ENERGY brand and encourage participation in the Home Performance with ENERGY STAR program. Key 2020 accomplishments include:
- Producing 10 YouTube videos, organizing two community-wide meetings focused on energy savings, and utilizing CA’s website, a dedicated television channel, and local news organizations to educate residents about the benefits of the ENERGY STAR program.
- Providing a local non-profit with $10,000 to promote Home Performance with ENERGY STAR.
- Continuing to market and implement a Home Energy Efficiency Upgrade cooperative, which provides members a cost savings of 15 percent for bulk purchases.