Columbia Association

Columbia, Maryland

Excellence Awards - ENERGY STAR Marketing


Columbia Association is a nonprofit public service corporation that manages a planned community. CA leveraged community-wide resources and multiple marketing channels to promote the ENERGY brand and encourage participation in the Home Performance with ENERGY STAR program. Key 2020 accomplishments include:

  • Producing 10 YouTube videos, organizing two community-wide meetings focused on energy savings, and utilizing CA’s website, a dedicated television channel, and local news organizations to educate residents about the benefits of the ENERGY STAR program.
  • Providing a local non-profit with $10,000 to promote Home Performance with ENERGY STAR.
  • Continuing to market and implement a Home Energy Efficiency Upgrade cooperative, which provides members a cost savings of 15 percent for bulk purchases.
In 2020 alone, ENERGY STAR and its partners helped Americans avoid more than $40 Billion in energy costs

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