ENERGY STAR Promotion
Columbia Association is a nonprofit, public service corporate manager of a village in Maryland. In 2019, Columbia Association promoted ENERGY STAR products and services through marketing, advising and subsidizing cost saving measures. Additional accomplishments include:
- Championing a community cooperative model for Home Performance with ENERGY STAR whereby improvements are discounted and employing a third-party advisor to facilitate program participation.
- Delivered a presence at 24 community events where ENERGY STAR products and programs were promoted and LED bulbs were distributed.
- Employed a unique marketing strategy using continual scrolling TV signage at fitness centers generating over 4,000,000 impressions.
- Promoting nearly the full suite of ENERGY STAR products and programs broadly among Columbia Association staff and all 100,000 residents, including electronics, appliances and smart thermostats as well as participation in Light the Moment, Earth Day, ENERGY STAR Day, and the Energy Treasure Hunt resulting in more than 4 million impressions.