ENERGY STAR Promotion
Columbia Association is a nonprofit public service corporation that manages Columbia, Maryland, a planned community that is home to approximately 100,000 people and several thousand businesses and is receiving Excellence in Promotion recognition. Columbia Association demonstrates innovation among ENERGY STAR partners and the energy efficiency community by promoting ENERGY STAR products and programs with robust marketing and engagement campaigns. Key 2018 accomplishments include:
- Encouraging participation in the Home Performance with ENERGY STAR (HPwES) program centered on a community cooperative model. The organization secured discounted pricing for energy efficiency improvements and served as a third-party advisor to facilitate participation in the program and provided HPwES certificate window clings.
- Staffing booths at 22 community events to promote ENERGY STAR certified products and programs. it engaged in community fairs and amenity promotion events to distribute ENERGY STAR LED bulbs, brochures on utility sponsored ENERGY STAR programs, and informational literature on successes as an ENERGY STAR Partner.
- Generating approximately 4,000,000 impressions from scrolling ENERGY STAR digital TV signage that ran continuously in fitness facilities. Twenty-one large flat screen TVs are stationed in for community marketing purposes and acustom ENERGY STAR promotional graphic was presented on the screen every ten minutes.