Central Hudson Gas and Electric Corporation
Poughkeepsie, New York
ENERGY STAR Promotion
Central Hudson Gas & Electric Corporation is a utility that serves the Central Hudson region and is receiving ENERGY STAR recognition for Excellence in Promotion. Central Hudson Gas & Electric Corporation is being recognized for its exceptional commitment to marketing and promoting ENERGY STAR certified products to its customers. Key 2018 accomplishments include:
- Engaging consumers through multi-channel education featuring ENERGY STAR, that resulted in 92 million radio impressions, 17 million Pandora Radio impressions, 317,000 website clicks and more than 5 million ENERGY STAR certified products sold.
- Participating in the ENERGY STAR Light the Moment promotion through numerous outreach activities including point-of-purchase signage and a "Light the Moment with Central Hudson" contest featured on its website, in social media, and through email as well as through retail and community events.
- Aligning program promotions for lighting, smart thermostats, and appliance recycling with ENERGY STAR product promotions, including Light the Moment, and Flip Your Fridge.
- Participating in the nationally coordinated ENERGY STAR Day promotion through extensive outreach on social media.
- Leveraging ENERGY STAR messaging as part of instant rebate promotions on ENERGY STAR certified smart thermostats through newsletters and social media.
- Utilizing ENERGY STAR Flip Your Fridge messaging and materials to promote refrigerator and freezer recycling rebates through social media that also encouraged customers to use the ENERGY STAR Flip Your Fridge calculator to demonstrate savings.