Bradford White Corporation
Partner of the Year - Sustained Excellence - Product Brand Owner
Bradford White Corporation is a manufacturer of residential, commercial, and industrial products for water heating, space heating, combination heating, and storage applications. Bradford White demonstrated its leadership through commitment to digital promotion of ENERGY STAR® certified products. Key 2022 accomplishments include:
- Driving consumer traffic to the company’s dedicated ENERGY STAR website, which received 13,833 page views.
- Hosting 100 webpages that feature ENERGY STAR content or the ENERGY STAR label.
- Launching a new Commitment to Energy Efficiency webpage that provides information on its ENERGY STAR certified products.
- Donating 10 AeroTherm® 65-gallon ENERGY STAR certified heat pump water heaters, two of which will be used in its training lab and eight provided to qualifying families through the Philadelphia Water Heater Emergency Fund.
- Reaching over 2,500 individuals on the benefits of its ENERGY STAR certified heat pump water heaters through in-person training, webinars, LinkedIn, and collateral materials.
- Deploying a new product trailer outfitted with ENERGY STAR certified boilers, combination boilers, and tankless water heaters, that will be used to provide on-site training for contractors at locations across the country.
- Launching an awareness campaign with dedicated marketing materials and educational resources for the TECH Clean California heat pump water heater program, which aims to fully decarbonize residential water heating by 2045.
- Developing seven social posts and eight educational YouTube videos featuring ENERGY STAR.