Bradford White Corporation
Partner of the Year - Sustained Excellence - Product Brand Owner
Bradford White Corporation is a manufacturer of residential, commercial, and industrial products for water heating, space heating, combination heating, and storage applications. Bradford White demonstrated its leadership through active participation in ENERGY STAR’s® Manufacturers Action Council, with a focus on advancing contractor training, consumer sales, and utility program best practices. Key 2021 accomplishments include:
- Developing six new educational videos featuring ENERGY STAR certified water heater models, shared across social media.
- Offering over 60 ENERGY STAR certified water heater models, including four new ENERGY STAR certified products.
- Supporting the Northwest Energy Efficiency Alliance Heat Pump Water Heater Marketing Campaign with integrated marketing initiatives featuring ENERGY STAR. The campaign produced 6,532,497 impressions and 7,282 clicks across the deployed assets, including 14,218 total views on Bradford White’s YouTube channel.
- Conducting over 100 classes for energy advisors, utility implementers, builders, distributors, and contractors teaching the principles of ENERGY STAR certified heat pump water heaters for more than 1,000 attendees.
- Deploying an educational campaign for builders In Colorado to spur the adoption of beneficial electrification in new home construction and expand the role of ENERGY STAR and heat pump water heaters in the new construction environment.