Bradford White Corporation
Partner of the Year - Product Brand Owner
Bradford White Corporation is a manufacturer of residential commercial and industrial products for water heating, space heating, combination heating and storage applications. Bradford White engaged customers through a multi-channel education campaign featuring ENERGY STAR certified residential water heater and boiler products resulting in more than 750,000 impressions. Key 2020 accomplishments include:
- Educating to manufacturer reps about the benefits of its ENERGY STAR certified product portfolio through text messages, emails, updated collateral and the newly created RepConnect® ENERGY STAR® landing page.
- Promoting energy-efficiency awareness opportunities, including the ENERGY STAR heat pump water promotion, ENERGY STAR Day, and Energy Awareness month, to contracting customers, manufacturer reps and employees to encourage them to post supplied content on their social media sites.
- Facilitating expanded access to qualified installers of ENERGY STAR certified heat pump water heaters through the ENERGY STAR Installer Finder, contributing new plumbing contractor content specific to the California market.
- Developing and hosting 77 webinars on heat pump water heaters, along with attending dozens of related meetings throughout the year.
- Advancing utility midstream incentive program approaches to increase sales of ENERGY STAR certified heat pump water heaters.