Bosch home appliances
Irvine, California
Partner of the Year - Sustained Excellence - Product Brand Owner
Bosch home appliances, a residential kitchen and laundry appliances manufacturer, expanded its offerings of highly efficient appliances and significantly enhanced its marketing and media focus on energy efficiency and ENERGY STAR®, earning billions of impressions. Key 2022 accomplishments include:
- Incorporating ENERGY STAR and efficiency messaging across marketing and communications efforts, including matte releases, broadcast segments, a consumer survey, and a press release—garnering over 4.9B impressions.
- Launching a Sustainability Landing Page focused on Bosch Home Appliances’ product sustainability and its ENERGY STAR and ENERGY STAR Most Efficient recognition with links to an eco-centric rebate finder that is solely focused on rewarding consumers with a cash rebate when purchasing ENERGY STAR certified products.
- Educating consumers regarding the energy advantages of different dishwasher cycles via the Bosch Home Connected App.
- Introducing the 500 Series ENERGY STAR certified refrigerator that keeps food fresh longer.
- Manufacturing appliances at local Bosch factories with a net carbon footprint of zero for direct/indirect carbon emissions.
