BOMA Georgia

Atlanta, Georgia

Excellence Awards - ENERGY STAR Marketing


BOMA Georgia is a trade association for commercial real estate professionals. BOMA Georgia conducted a month-long educational campaign aimed at educating the real estate community about ENERGY STAR® and encouraging the industry to pursue energy conservation and sustainable building practices. Key 2021 accomplishments include:

  •  Promoting ENERGY STAR Month and its campaign throughout the year, with an advertisement in the CRE Insight Journal, an ENERGY STAR Month banner on the BOMA Georgia homepage, and newsletters leading up to the month.
  •   Producing several articles during October covering topics related to the ENERGY STAR Program. Examples include articles on how the ENERGY STAR Score is calculated, how to achieve ENERGY STAR certification for buildings, key performance indicators for sustainability and technology, and ways to save energy in commercial buildings.
  •  Producing several videos featuring interviews with CRE professionals discussing energy efficiency and ENERGY STAR, covering topics such as the history of the ENERGY STAR Program and its impacts, and experiences benchmarking with ENERGY STAR Portfolio Manager®.
  •  Creating and releasing the ENERGY STAR Month content guide, which featured all 15 resources that were developed for the event and continuing to promote the resources after the conclusion of the event.  
  •  Realizing nearly 12,000 impressions on BOMA Georgia’s website throughout the campaign and a 50 percent increase in page views on the CRE Insight Journal website.
In 2020 alone, ENERGY STAR and its partners helped Americans avoid more than $40 Billion in energy costs

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