Saint Louis, Missouri
Partner of the Year
Energy Efficiency Program Delivery
Ameren Missouri, is the state’s largest electric utility, serving 1.2 million customers throughout the central and eastern regions of the state. Ameren Missouri is receiving ENERGY STAR® Partner of the Year recognition for implementing a comprehensive approach to program delivery, which has led to ENERGY STAR market transformation across a diverse service territory. Key 2016 accomplishments include:
- Expanding its efficient lighting program to provide customers instant discounts on eligible ENERGY STAR light-emitting diode (LED) bulbs, which influenced customers to upgrade to highly efficient lighting and resulted in rebating more than 385,000 certified LEDs.
- Establishing a broad retail partner network, working with major retailers and non-traditional restore/thrift stores to educate customers on rebates available for ENERGY STAR certified products, including heat pump water heaters, pool pumps, room air conditioners, and room air purifiers.
- Promoting the benefits of ENERGY STAR certified lighting and products by developing attractive, educational materials, in addition to a comprehensive media and outreach campaign comprised of digital advertising, email advertising, radio advertising, social media, direct mail, on-bill messaging, and consumer local community events. Participating customers were entered into a contest to win St. Louis Cardinals tickets, as well as Cardinals-specific promotional materials.
- Sponsoring local community events to promote energy efficiency, which were attended by thousands of people in the greater St. Louis metro area, increased customer awareness of ENERGY STAR while offering customers the opportunity to take home certified LEDs.