AEP Texas Central

AEP Texas Central is an electric energy delivery utility serving over 800,000 residential customers in the south Texas area. The organization has been working toward increasing the availability and demand for ENERGY STAR® certified homes since 2007. AEP Texas Central is receiving ENERGY STAR Partner of the Year—Sustained Excellence recognition for its continued technical and marketing support promoting the ENERGY STAR Certified Homes program. Key 2015 accomplishments include:

• Supporting participating builders in the construction of more than 190 ENERGY STAR certified new homes, resulting in a collective 1.5 million kilowatt hours of energy savings, equivalent to saving 147 homes’ electricity use for one year.
• Raising awareness of the benefits of ENERGY STAR certified homes by launching a widespread advertising campaign, which included print, broadcast radio spots, email blasts, and Google AdWords. The program’s consumer website received more than 36,500 page views, an increase of 38 percent compared to 2014.
• Creating a radio advertising campaign that ran on eight different stations and garnered more than 5.6 million impressions, spreading the program’s message in both English and Spanish to South Texas consumers.
• Increasing heating, ventilation, and air conditioning (HVAC) contractor participation in the program by 60 percent compared to 2014 levels.