AEP Texas Central

AEP Texas Central is an electric energy delivery utility serving over 800,000 residential customers in the South Texas area. The organization has been working toward increasing the availability and demand for ENERGY STAR® certified homes since 2007. AEP Texas Central is receiving ENERGY STAR Partner of the Year—Sustained Excellence recognition for its continued technical and marketing support promoting the ENERGY STAR Certified Homes program. Key 2014 accomplishments include:

• Supporting participating builders in the construction of more than 230 ENERGY STAR certified homes, resulting in a collective 1.6 million kilowatt hours (kWh) of energy savings, an increase of 22 percent in kWh compared to 2013 savings.
• Creating a radio advertising campaign that garnered more than 2.85 million impressions, spreading the ENERGY STAR message in both English and Spanish to South Texas consumers.
• Raising awareness of the benefits of ENERGY STAR certified homes by launching a wide-reaching advertising campaign, which included print, broadcast radio spots, email blasts, and Google AdWords. The program’s consumer website received more than 26,300 page views, an increase of 12 percent compared to 2013.