A. O. Smith Corporation
Milwaukee, Wisconsin
Partner of the Year - Sustained Excellence - Product Brand Owner
A. O. Smith Corporation is a manufacturer of water heating and water treatment products. A. O. Smith stood out for expanding and enhancing in-store marketing materials at more than 1,000 Lowes locations and highlighting the federal tax credit associated with its ENERGY STAR® certified tankless water heaters and heat pump water heaters.Key 2021 accomplishments include:
- Hosting more than 105,000 participants for classes specifically related to high-efficiency products, with an emphasis on ENERGY STAR certified heat pump water heaters.
- Highlighting ENERGY STAR news and announcements every other week to more than 72,000 members through its Contractor Rewards e-newsletters.
- Increasing customer exposure to messaging about local and federal incentives, resulting in a threefold increase in use of its ZIP code enabled rebate and tax credit finder across all A. O. Smith Corporation websites.
- Partnering with utilities across the Pacific Northwest on an ENERGY STAR co-branded direct mail campaign with expected potential to triple sales of ENERGY STAR certified heat pump water heaters at local Lowe’s locations.
- Partnering with Lowe’s and Good Morning America on the “This Green House” sustainability series. A. O. Smith provided an ENERGY STAR certified Signature® Series 50-gallon heat pump water heater for the project, and championed heat pump technology as a crucial player in home energy efficiency.
