CenterPoint Energy

Houston, Texas
Partner of the Year - Sustained Excellence - Energy Efficiency Program Delivery
CenterPoint Company Logo

CenterPoint Energy is a transmission and distribution utility serving the greater Houston area. In 2022, the utility incentivized the construction of nearly 3,500 ENERGY STAR® certified homes, for a total exceeding 118,000 homes since joining the program in 2001, and saving more than 479,000 megawatt-hours of energy since the program’s inception. Key 2022 accomplishments include:

  •  Implementing a comprehensive ENERGY STAR promotional campaign with multiple tactics resulting in a 21% more efficient average cost-per-click compared to 2021 and delivering more than 1.3 million impressions. 
  •  Updating its program website to provide an improved user experience and better highlight the benefits of ENERGY STAR certified homes and promoting energy efficiency.
  •  Significantly increasing ENERGY STAR focused e-mail campaigns, delivering above-average industry performance in open rates (23%) while segmenting and tailoring messaging based on age range and other demographic factors. 
  •  Educating industry stakeholders through the Greater Houston Builders Association with virtual seminars and forums on better building practices, International Energy Conservation Code changes, and ENERGY STAR program updates.
In 2020 ENERGY STAR and its partners helped Americans avoid more than $40 Billion in energy costs