AEP Texas Inc.

AEP Texas is an electric utility serving southern and western Texas. The utility partnered with builders and home energy rating companies to incentivize the construction of nearly 140 ENERGY STAR® certified homes in 2023, for a cumulative total exceeding 3,400 since joining the program. Key 2023 accomplishments include:

• Implementing a comprehensive ENERGY STAR-focused English/Spanish marketing campaign, resulting in more than 5.6 million impressions, including streaming radio ads, paid search, digital ads, and responsive display to promote ENERGY STAR certified homes in South Texas.
• Increasing the number of participating ENERGY STAR builder partners by 16% compared with 2022, representing a growth of 13% over the previous year.
• Allocating 22% of the program’s incentive budget to recruit diverse, minority, and women-owned builders, and providing marketing and training materials in Spanish to strengthen its internal Supplier Diversity Initiative.
• Conducting more than 200 in-person meetings with builders and energy rating companies to mentor them on meeting ENERGY STAR program requirements.
• Incentivizing more than 1,600 ENERGY STAR smart thermostats and nearly 700 air-source heat pumps, generating more than 980,000 kWh and 983 kW in savings, respectively.