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J. C. Penney Company, Inc.

Dallas, Texas

ENERGY STAR Partner of the Year - Sustained Excellence

J. C. Penney Company, Inc. is one of Americas leading retailers with more than 1,100 stores. The company is receiving ENERGY STAR recognition for weaving energy management into its corporate culture and making energy performance information accessible across the company. JC Penney has been recognized as an ENERGY STAR Partner of the Year twice, and is receiving Sustained Excellence recognition for the first time this year. Key accomplishments include:

         Earning the ENERGY STAR for 37 retail stores in 2008 after becoming the first retailer to earn the ENERGY STAR when the label became available for retail stores in 2007.

         Implementing a corporate policy to build all new stores to achieve Designed to Earn the ENERGY STAR.

         Completing a 5-year project in which more than 800 stores received new or updated energy management systems, resulting in energy savings of almost 6%.

         Providing district and store managers with their monthly energy performance ratings and focusing on performance improvement.

         Implementing lighting retrofits in 74 stores in 2008, for a total of more than 240 stores since 2007.

         Expanding its Advanced Energy Management pilot program after realizing savings of 15% in 10 trial stores.

         Supporting EPA's Change the World, Start with ENERGY STAR Campaign Event Tour by providing furnishings for the Home Exhibit.