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South Carolina Electric & Gas

Cayce, South Carolina

ENERGY STAR Partner of the Year

South Carolina Electric and Gas Company (SCE&G), a subsidiary of SCANA Corporation, distributes electricity to approximately 675,000 customers in 24 counties in South Carolina and provides natural gas service to approximately 325,000 customers in 38 counties in the state. SCE&G is receiving ENERGY STAR recognition for effectively leveraging the ENERGY STAR label, program specifications, and marketing support to reduce energy consumption by 200,000 MWh since its program launched in early 2011. Key accomplishments in 2013 include:

  • Using diverse marketing tactics to promote ENERGY STAR program offerings to its customers. Tactics include direct mail, TV and radio advertisements, social media, participation in community events, and online educational efforts. SCE&G also took advantage of EPA-provided resources, embedding the ENERGY STAR Homes consumer video on its website.
  • Growing its trade ally network to include 185 heating and cooling (HVAC) contractors, 20 contractors delivering HPwES services, 15 builders, 8 raters, and 185 retailers who collaborate with SCE&G to deliver ENERGY STAR products and services to customers.
  • Promoting ENERGY STAR Certified Homes as its sole new construction platform; training builders, trade contractors, and market allies on the features and benefits of ENERGY STAR certified homes; and preparing the HVAC industry to deliver and verify quality installation, as required by the program.
  • Facilitating the sale of 1.8 million certified lighting products, 3,600 certified HVAC units, the construction of more than 190 certified homes, and completion of 213 HPwES improvements in 2013.