Nationwide Marketing Group
Winston Salem, North Carolina
ENERGY STAR Partner of the Year
Nationwide Marketing Group, America’s largest buying and marketing organization, serves more than 3,500 members with more than 10,000 storefronts. Nationwide Marketing Group is receiving ENERGY STAR recognition for its ongoing commitment to energy efficiency and ENERGY STAR. The company has distinguished itself through numerous promotions and by offering increasingly sophisticated tools and content to help members communicate to their customers about the benefits of ENERGY STAR products. Key accomplishments in 2013 include:
- Supplying creative HDTV commercials and innovative promotional campaigns featuring ENERGY STAR messaging and certified products with a combined reach of more than 100 million.
- Partnering with ENERGY STAR manufacturers to help launch and promote ENERGY STAR certified products, using tools such as electronic tablets to embrace changing shopper trends. The tablets each contain a loaded library of all ENERGY STAR product information and efforts, including identification of products recognized as ENERGY STAR Most Efficient 2013.
- Making ENERGY STAR a focal point of North America’s largest bi-annual member conference and buying show, “Primetime!”. In 2013, more than 5,000 member retailers and manufacturer partners attended one or both of the three-day events.
- Reaching 11 million consumers through color circulars and downloadable online tools used by members to promote ENERGY STAR certified products in thousands of storefronts across the United States.