Southern Maryland Electric Cooperative (SMECO)
ENERGY STAR Partner of the Year
Southern Maryland Electric Cooperative (SMECO) is a customer-owned cooperative providing electricity to more than 152,000 customers, making it one of the ten largest U.S. electric co-ops. SMECO launched its residential energy efficiency programs in 2010 and, along with other utilities supporting EmPOWER Maryland, is making great strides towards achieving energy efficiency goals. SMECO is receiving ENERGY STAR recognition for its successful delivery of ENERGY STAR Certified Homes, ENERGY STAR certified products, and HPwES programs. Key 2013 accomplishments include:
- Supporting the construction of nearly 660 ENERGY STAR certified homes, a 19-percent increase from 2012, and saving 3,443 MWh since 2010.
- Employing a multimedia outreach strategy to promote ENERGY STAR certified homes, including embedding the newly developed ENERGY STAR certified homes consumer video directly on the company’s website.
- Working with retailers and manufacturers to promote a range of ENERGY STAR certified CFLs, LEDs, and fixtures, facilitating the sale of 375,000 products in 2013 and more than 1.6 million products to date, for cumulative savings of 88,000 MWh.
- Promoting the sale of more than 6,000 appliances, including refrigerators, freezers, clothes washers, room air conditioners, dehumidifiers, and heat pump water heaters in 2013, while ensuring that 1,800 old and inefficient units were permanently removed from the grid and properly recycled in accordance with EPA Responsible Appliance Disposal program guidelines.
- Generating more than 4.6 million impressions through Google AdWords and Facebook campaigns for ENERGY STAR certified homes and more than 51 million impressions across broadcast, print, digital, direct, and social media for ENERGY STAR certified products.
- Sponsoring technical training for 75 program partners on the ENERGY STAR program’s HVAC contractor checklist and ventilation requirements.
- Creating seasonally relevant marketing campaigns for HPwES and geo-targeting potential customers by utilizing census and energy usage data to identify consumers most likely to invest in energy efficiency improvements.