Nationwide Marketing Group
Winston Salem, North Carolina
ENERGY STAR Partner of the Year
Nationwide Marketing Group is America's largest buying and marketing organization,serving over 3,500 members with more than 10,000 storefronts and $14 billion in combined annual sales. Nationwide Marketing Group is receiving ENERGY STAR Partner of the Year recognition for its remarkable commitment to ENERGY STAR, increased education and member-training programs, strong promotions of ENERGY STAR certified products, and ongoing efforts to increase market share of ENERGY STAR certified products sold by its members. Key 2012 accomplishments include:
- Supplying creative HDTV commercials and infomercials and innovative promotional campaigns all featuring ENERGY STAR messaging and certified products with a combined reach of more than 100 million.
- Partnering with ENERGY STAR manufacturer partners to launch and promote their most innovative and efficient
- ENERGY STAR certified products in support of the ENERGY STAR Most Efficient initiative.
- Making ENERGY STAR a focal point of North America's largest bi-annual member conference and buying show, "Primetime!"--in 2012, more than 6,000 member retailers and manufacturer partners attended one or both of the three-day events. At the event, Nationwide Marketing Group presented information about the benefits of ENERGY STAR and available resources to member retailers; included opportunities to take the Change the World, Start with ENERGY STAR pledge at internet stations; and offered member retailers and manufacturer partners ENERGY STAR marketing tools and resources to highlight their own products.
- Reaching 11 million consumers through color circulars and downloadable online tools used by members to promote ENERGY STAR certified products in thousands of storefronts across the United States.