GE Lighting

Louisvile, Kentucky

ENERGY STAR Partner of the Year - Sustained Excellence

Executive Summary of Accomplishments GE Consumer & Industrial is a $12 billion global business and industry leader in lighting, major appliances, and industrial systems. GE Consumer & Industrial uses innovative technologies and ecomaginationSM, a GE initiative to bring to market new technologies that help customers and consumers meet pressing environmental challenges. GEs published ecomagination goals are consistent with the ENERGY STAR� program: reduce GHG emissions and improve operations energy efficiency. GE lighting sells ENERGY STAR qualified CFLs and Holiday LED lights under the GE Energy Smart� brand. GE is proud of its status as a four-time ENERGY STAR� Sustained Excellence Manufacturing Partner and of having been a Partner of the Year since 2004. The number of ENERGY STAR� qualified models grew in 2009 to a total of 293. 98% of GE Compact Fluorescent lamp sales are ENERGY STAR qualified models. GE introduced several new ENERGY STAR qualified products in 2009, including a revolutionary incandescent-shaped glass covered CFL. GEs national advertising and promotion activities, combined with supporting retailers and utilities efforts, resulted in 466 Million distributed magazine print ads, newspaper ads, TV ads, coupons, collateral materials and signs. PR efforts throughout the year resulted in 1,289 articles. Additionally, GE created 20 Million web, print and radio touch points for the consumer outreach program, Plant a Bulb, driving 21,271 consumers to the Change the World, Start with ENERGY STAR on line pledge page. GE continues to support the pledge drive as a referring organization. GE continues to provide national leadership, working closely with government agencies, regulators, organizations and committees on ENERGY STAR standards.