The Home Depot® is the world's largest home improvement specialty retailer, with more than 2,200 retail stores in the United States (including Puerto Rico and the U.S. Virgin Islands), Canada, Mexico, and China. Having created the "do-it-yourself" concept, spawning an entire industry, The Home Depot has now succeeded in leveraging that concept to bring ENERGY STAR qualified products and energy efficiency know-how to millions of Americans. Key 2011 accomplishments include:
· Leveraging its vast network of suppliers and committed merchants to increase the number of ENERGY STAR qualified products available and featured in store, resulting in a record 210,398,968 ENERGY STAR qualified products sold in 2011.
· Promoting ENERGY STAR through comprehensive sales associate training throughout numerous training vehicles--from Rapid Web-Based Training and Merchandising Action Planners to the Eco Options Green Team program and Home Depot Television (HDTV)--altogether generating 10 billion training impressions around ENERGY STAR.
· Highlighting ENERGY STAR savings messages and prominently displaying the ENERGY STAR logo to create demand for ENERGY STAR qualified products at almost three times the rate of non-ENERGY STAR products and a reach of over 1.3 trillion ENERGY STAR impressions in print catalogs, direct mailings, in-store messaging, social and online media, and traditional advertising, among other venues.
· Leading the market in ENERGY STAR light fixture innovation through a reset of 8,250 in-store bays with new LED technology and new signs highlighting the ENERGY STAR benefits, achieving a 20-percent sales increase.
· Supporting EPA's Change the World, Start with ENERGY STAR campaign by organizing educational and pledge-driving events for ENERGY STARs Across America, as well as supporting the 2011 ENERGY STAR Products Partner meeting and regional energy-efficiency programs by expanding their team to include a dedicated utility coordination manager.