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Consumers Energy

Jackson, Michigan

ENERGY STAR Partner of the Year

Consumers Energy provides natural gas and electricity to 6.8 million residents in Michigan's Lower Peninsula counties. After piloting the program in 2010, the utility launched a Home Performance with ENERGY STAR (HPwES) program in 2011 to promote whole-house energy efficiency to an untapped market. Consumers Energy is receiving ENERGY STAR recognition for its successful implementation of the HPwES program in a new market. Key accomplishments in 2011 include:

 

·         Recruiting, enrolling, and training more than 100 contractors in the first eight months of the program.

·         Conducting an estimated 1,750 Comprehensive Home Assessments and retrofitting 1,050 homes to HPwES.

·         Building the contractor infrastructure by holding ongoing training sessions on HPwES and by conducting quarterly program updates and weekly check-ins.

·         Prefacing its marketing initiative with one-on-one contractor and customer sessions to gauge the effectiveness of messaging and materials, garnering information that informed the refinement and improvement of its marketing plan.

·         Facilitating customer understanding and participation by providing an affordable $50 Home Performance Survey, which established a low-priced entry point for customers. To date, contractors have performed more than 5,500 surveys.