The sponsoring organizations of the Northeast Retail Products Initiative (the Initiative), facilitated by Northeast Energy Efficiency Partnerships (NEEP), include: Cape Light Compact, National Grid (Massachusetts, Rhode Island), NSTAR Electric, Western Massachusetts Electric Company (WMECO), NHSaves (National Grid, Unitil, Public Service of New Hampshire, New Hampshire Electric Co-op), Efficiency Vermont, Connecticut Light & Power, The United Illuminating Company, Long Island Power Authority (LIPA), and New York State Energy Research and Development Authority (NYSERDA). The Initiative continues to shine for its ongoing commitment to regional collaboration as the key driver of market transformation for ENERGY STAR qualified products, and its dedication to continual innovation in programs that respond to changing market pressures and deliver the best possible long-term energy savings and environmental benefits. Key 2011 accomplishments include:
� Implementing a residential customer-focused lighting and appliance program that includes consumer incentives, innovative multimedia marketing plans, and field service outreach.
� Broadening existing regional marketing programs and partnerships in the Northeast to extend the benefits of energy efficiency and ENERGY STAR to new or underrepresented retail markets, and focusing efforts toward historically underserved segments such as senior, lower income, and non-English speaking residents.
� Working with more than 4,000 retailers to help train sales staff on the benefits of ENERGY STAR qualified appliances and lighting products, making more than 24,000 site visits and providing a total of 10,000 hours of retail training.
� Achieving over 5 million MWh in lifetime energy savings through promotions and activities conducted by the Initiative participants in 2011 alone.