The Northeast Retail Products Initiative is a regional effort facilitated by Northeast Energy Efficiency Partnerships (NEEP), whose mission is to promote energy efficiency in homes and businesses in the Northeast through regionally coordinated programs that increase the use of ENERGY STAR qualified products, services, and practices. NEEP and its sponsoring organizations--Cape Light Compact, National Grid (Massachusetts, Rhode Island), NSTAR Electric, Western Massachusetts Electric Company (WMECO), NHSaves (National Grid, Unitil, Public Service of New Hampshire, New Hampshire Electric Co-op), Efficiency Vermont, Efficiency Maine, Connecticut Light & Power, The United Illuminating Company, Long Island Power Authority (LIPA), and New York State Energy Research and Development Authority (NYSERDA)--are receiving ENERGY STAR recognition for their tradition of regional collaboration to drive market transformation for energy efficiency through ENERGY STAR, and their ability to refresh their efforts every year, continually improving programs to deliver deeper energy savings and behavior change over time. Key accomplishments include:
· Leveraging more than $14 million in combined manufacturer and retailer discounts to promote the sale of nearly 9.5 million ENERGY STAR qualified CFLs and 111,000 ENERGY STAR qualified light fixtures.
· Leveraging more than $8.8 million in direct consumer incentives to promote the sale of more than 174,000 appliances that have earned the ENERGY STAR, increasing market penetration of ENERGY STAR qualified products in the region--market share for qualified washers increased from 58 percent in 2009 to 71 percent in 2010.
· Working with more than 4,200 lighting and/or appliance retailers--including big box and membership warehouse chains, pharmacies, hardware stores, and grocery chains--to train their staff about the benefits of stocking and purchasing products that have earned the ENERGY STAR; this is an increase of more than 1,000 retailers since 2009.
· Helping nearly 750 retail locations offer CFL recycling at no cost to consumers.
· Conducting a comprehensive advertising and marketing campaign employing radio, television, Web, print, and in-store advertising; sponsoring a variety of community and retailer events; and leveraging the Change the World, Start with ENERGY STAR campaign.
· Saving more than 5 million MWh through its activities (lifetime savings from measures installed in 2010).