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Lowe's Companies, Inc.

Mooresville, North Carolina

ENERGY STAR Partner of the Year - Sustained Excellence

Lowe's Companies, Inc. is a FORTUNE´┐Ż 50 company that serves approximately 14 million customers a week at more than 1,675 home improvement stores in the United States and Canada. Lowe's is the first Product Retailing partner to receive the ENERGY STAR Sustained Excellence award. Lowe's is receiving this honor for its ongoing top-to-bottom commitment to energy efficiency in the sales and marketing of ENERGY STAR products. Key accomplishments include:

  • Continuing to grow the quantity and variety of ENERGY STAR products in store, particularly in appliances and lighting where sales of these products from January to November saved customers close to $30 million on their energy bills and reduced greenhouse gas emissions equivalent to those from 30,000 cars.
  • Generating more than 1.6 billion media impressions in 2009, increasing exposure by nearly 14% over the previous year.
  • Promoting ENERGY STAR qualified products three times as much in 2009 as in 2008 across a wide range of consumer education vehicles from advertising to online, in-store marketing, PR, events, direct marketing, and more.
  • Creating an innovative online portal system that allows energy efficiency program sponsors to better promote energy efficiency and ENERGY STAR qualified products.
  • Demonstrating its commitment to marketing ENERGY STAR qualified products by creating a full-time Utilities Marketing Manager position to work directly with state and local program sponsors to promote energy efficiency and ENERGY STAR; Lowe's worked with more than 40 efficiency programs in 2009 to plan or execute rebate events.
  • Developing educational content for its employees as part of its Life Track Goes Green campaign, including energy efficiency stories, explanations of ENERGY STAR qualified product benefits, and an interactive quiz resulting in more than 225,000 impressions.
  • Hosting "Rock the Bulb" turn in events with 125,000 incandescent bulbs exchanged during the 12 events held in 2009.