Sponsors of Northeast Energy Efficiency Partnerships (NEEP)
ENERGY STAR Partner of the Year - Sustained Excellence
The Northeast Retail Products Initiative is a regional effort spanning eight states, facilitated by Northeast Energy Efficiency Partnerships (NEEP). NEEP and its sponsoring organizations--Cape Light Compact, National Grid (Massachusetts, Rhode Island), NSTAR Electric, Western Massachusetts Electric Company (WMECO), NHSaves (National Grid, Unitil, Public Service of New Hampshire, New Hampshire Electric Co-op), Efficiency Vermont, Efficiency Maine, Connecticut Light & Power, The United Illuminating Company, Long Island Power Authority (LIPA), New York State Energy Research Development Authority (NYSERDA), and the New Jersey Board of Public Utilities (New Jersey's Clean Energy ProgramTM)--are receiving ENERGY STAR recognition for their consistent demonstration of the effectiveness of regional collaboration in transforming the market for ENERGY STAR qualified products. Despite multiple jurisdictions, through coordinated efforts, the Northeast Retail Products Initiative has maintained consistent messaging, reduced potential market confusion, and leveraged its collective market influence to get suppliers to stock and consumers to purchase ENERGY STAR qualified products. This is the third time Northeast Retail Products Initiative has received ENERGY STAR Sustained Excellence recognition. Key accomplishments include:
Leveraging more than $3 million in combined manufacturer and retailer discounts to promote the sale of about 11 million ENERGY STAR qualified CFLs and 219,000 ENERGY STAR qualified light fixtures.
Leveraging over $3.2 million in direct consumer incentives to promote the sale of more than 67,000 ENERGY STAR qualified appliances; increasing market penetration of ENERGY STAR qualified products in the region - market share for qualified room air conditioners increased from 41% in 2008 to 60 percent in 2009.
Working with more than 3,200 lighting and/or appliance retailers ranging from big box and membership warehouse chains to grocery and hardware retailers to train them on why to stock and how to educate consumers about the benefits of ENERGY STAR qualified products.
Conducting a comprehensive advertising and marketing campaign employing radio, television, Web, and print advertising; sponsoring a variety of community and retailer events; and leveraging the Change the World, Start with ENERGY STAR campaign.
Reducing regional greenhouse gas emissions by more than 3.8 million metric tons (lifetime savings from measures installed in 2009).