Nationwide Marketing Group
Winston-Salem, North Carolina
ENERGY STAR Award for Excellence
Nationwide Marketing Group (NMG) is a leading U.S. buying and marketing organization with more than 3,000 member companies operating over 10,000 storefronts across the country. NMG is receiving ENERGY STAR recognition for excellence in appliance retailing. Key accomplishments include:
Leveraging its unique portfolio of services and industry partnerships to increase Member Retailers' knowledge of the ENERGY STAR program, resulting in more Member storefronts selling and displaying ENERGY STAR qualified appliances and increased advertising incorporating ENERGY STAR logos and messaging.
Optimizing its vendor relationships to inspire collaborative efforts between leading manufacturers and ENERGY STAR.
Capitalizing on its Primetime! buying show and conference to feature ENERGY STAR products and promote the program's benefits to more than 3,000 Member Retailers and Vendor Partners.
Featuring ENERGY STAR messaging and training tools on its MemberNet intranet system to reach more than 10,000 Member storefronts and 35,000 sales associates across the country.
Promoting ENERGY STAR among its member companies through a comprehensive package of materials including newspaper ad inserts, point of purchase materials, price tags, HDTV television/cable commercials, MemberNet TV, and in-store digital signage infomercials. Print insert circulation alone totaled more than 46 million in 2009.