Georgia Power

Atlanta, Georgia

ENERGY STAR Partner of the Year

Georgia Power is an investor-owned utility serving 2.25 million customers. An ENERGY STAR partner since 2004, Georgia Power is receiving ENERGY STAR recognition for its new homes program. The company is also being recognized for successful promotion of ENERGY STAR products to customers. Key accomplishments in 2009 include:

  • Promoting ENERGY STAR to more than 5,900 builders and other trade professionals through alliances and sponsorship of over 120 events including monthly Home Builders Association meetings and trade show exhibits.
  • Achieving 11 percent market share for ENERGY STAR homes, representing more than 2,600 qualified homes, in 2009.
  • Supplying builders who construct ENERGY STAR qualified homes with marketing materials and support including brochures, yard signs, local billboard and print ads, co-op advertising, and listing on the Georgia Power ENERGY STAR Web site builder locator page.
  • Launching "Sniff out Savings," a light-hearted, fully integrated campaign aimed at training dogs to educate consumers about "sniffing out" energy savings; the creative pieces highlight ENERGY STAR throughout its multi-media campaign when appropriate.
  • Leading the nation in the 2009 Change the World Start, Start with ENERGY STAR campaign with over 325,000 pledges, representing more than $30 million in energy savings.