Sears Holdings Corporation
Hoffman Estates, Illinois
ENERGY STAR Partner of the Year
Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is a leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics, and automotive repair and maintenance. Sears is receiving ENERGY STAR recognition for maximizing its 2009 partnership efforts toward the sale and marketing of ENERGY STAR products. Key accomplishments include:
Expanding the number of ENERGY STAR qualified product models in all eligible business units by introducing tools and other products with qualified battery chargers, doubling the number of ENERGY STAR qualified models in seasonal lighting, and increasing the number of television and appliance models promoted in-store and online by 102 and 35, respectively.
Collaborating with vendors on optimizing ENERGY STAR product quality and offerings, particularly with Kenmore on ENERGY STAR qualified gas-storage and tankless water heaters, ENERGY STAR qualified televisions, its Craftsman battery-charged tools, battery-charged lawn mowers, and seasonal and home lighting.
Generating a 40% increase in ENERGY STAR logo exposures, accounting for nearly 50 billion impressions in national print alone, in addition to billions of impressions generated through in-store, broadcast, online, and direct mail.
Ensuring a best-in-class ENERGY STAR sales force through comprehensive outreach to more than 22,000 sales associates, including over 100 road show training visits, the development and distribution of training DVDs that feature ENERGY STAR, and the creation of a Home Services training lead at Sears stores.
Demonstrating its renewed commitment to the ENERGY STAR partnership by supporting the Change the World, Start with ENERGY STAR campaign event in Boston, Boys & Girls Clubs of America energy efficiency projects, as well as the ENERGY STAR partner meetings in Chicago.