@15

Teens are obviously important to Best Buy's business. But we also recognize how important they are to our community, to our society, to our world. So we're making the most of the unique relationship we already have with teens, by virtue of who we are as a company and what we do, to listen to them, support them, help provide opportunities for them, when too few others are. Everyone is well aware of the great need teens have for support and opportunities to learn, to contribute and lead, to develop life skills and relate to others. And we often hear too much bad news about illegal activity, drugs, sex and poor school performance. But we believe in teens. Not just because they will someday be adults, but because they have special power to do great things and make the world better. Our mission is to recognize and understand that power. Not direct it, but fuel it. @15 is Best Buy's mission to change the conversation about teens. Vist www.at15.com for more about the @15 program.

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