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ENERGY STAR Web Linking Policy

ENERGY STAR partners have the opportunity to have a link from the ENERGY STAR Web site to their web site.

To qualify, the partner's web site must comply with the ENERGY STAR Web Linking Policy:

  • Display the ENERGY STAR name and logo (used in compliance with the ENERGY STAR Brand Book);
  • Reference or provide a reciprocal link to the ENERGY STAR Web site (www.energystar.gov) for more information about the program; and
  • Include a brief description of the partner's participation in ENERGY STAR (sample text provided below).

The hyper link from the ENERGY STAR Web site will be directed to the page on the partner's site that contains these required elements.

Note that meeting the Web Linking Policy is optional. Active partners who do not wish to comply will continue to be listed on the ENERGY STAR Web site, but will not have a link to their sites.

After meeting the above requirements, please e-mail hotline@energystar.gov to request a review of your web page for compliance with the policy. Be sure to provide the specific address for the web page that you wish to link to.

Sample Language for meeting the "brief description" required above:

General Residential Information:

“ENERGY STAR is the government-backed program that helps us all save money and protect our environment with energy-efficient products and practices. Whether you are looking to replace old appliances, remodel your home, or buy a new house, ENERGY STAR can help. More than 60 types of products, including appliances, televisions, computers, heating and cooling equipment, and even new homes can earn the government's ENERGY STAR label. ENERGY STAR also offers best-practice solutions to make your home more comfortable and reduce your energy costs.”

For Retailer and Manufacturer Partners:

“[Company name] is proud to offer our customers products that have earned the government's ENERGY STAR label.”

Note that the partner's web site should also identify the specific ENERGY STAR qualified product(s) manufactured or sold (including model numbers).

For Utility/State Partners:

“[Organization name] is proud to partner with ENERGY STAR to promote energy efficient products and practices that save money and protect our environment.”

For New Home Industry Partners:

Sample text for home builders, home energy raters, and lenders, along with other web promotional opportunities can be found here.

For Contractors participating in a Home Performance with ENERGY STAR program:

“[Organization name] is proud to work with [Sponsor name's] Home Performance with ENERGY STAR program in [geographic region] to deliver whole-house energy savings to improve comfort and help protect the environment.”

For Commercial & Industrial Partners:

“[Company name] is committed to continually improving our management of energy resources, which reduces both operating costs and related forms of pollution. We are proud to be part of the family of businesses who have joined with ENERGY STAR.”

For Service and Product Providers (SPPs):

“[Company name] believes businesses benefit financially by continually improving their management of energy resources, and the environment benefits from reduced levels of related pollution. We are proud to offer services and products that can assist businesses who have committed to the goals of ENERGY STAR.”