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Conference on Enterprise Servers and Data Centers

Registration for this event is now closed. Reference materials and information from the conference can be found below.


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You are invited to a conference on enterprise servers and data centers: opportunities for energy savings


logos for: AMD Opteron, Berkeley lab, ASTEC, Sun Microsystems, PSMA, Emerson, PGE, HP, Coldwatt, TDI, Power One, Stanford University, On Semi, AMC, and ENERGY STAR.

Welcome Reception, January 30, 2006, Marriott Santa Clara
2700 Mission College Boulevard, Santa Clara, CA, 95054
6:00 – 8:00 p.m.

Day 1: January 31, 2006, Sun Microsystems Conference Facility, Santa Clara, CA
8:00 a.m. – 5:30 p.m. NEW START TIME!!

Day 2: February 1, 2006, AMD Conference Facility, Sunnyvale, CA
8:30 a.m. – 12:45 p.m.

Jonathan G. Koomey, Ph.D., the conference chairperson, will help lead the discussions on Day 1. Dr. Koomey is a Consulting Professor for the Department of Civil and Environmental Engineering at the Stanford Institute for the Environment and a Staff Scientist with Lawrence Berkeley National Laboratory.

Conference Goals:

To bring together national and international stakeholders to:

  • Highlight the growing energy demands of today’s high density enterprise servers and data centers;
  • Share ideas on management, technical strategies, and best practices for addressing energy consumption by enterprise servers and data centers;
  • Day 1 will collaboratively draft action plans for improving equipment and data center efficiencies.
  • Day 2 will engage industry in the development of a whole building energy performance rating tool for data centers.

Day 1

Day 1 is a working session entitled Conference on Enterprise Servers and Data Centers: Opportunities for Energy Savings. Industry leaders and energy efficiency experts will open this meeting by discussing trends and challenges in the marketplace. A panel of end users will next emphasize their desire for improved efficiencies in data centers. The second half of the day promises to identify roadblocks to efficiency and drive the group toward solutions with the help of relevant case studies and small group working sessions.

Keynote Speakers

  • Vernon Turner, Group Vice President and General Manager of Enterprise Computing, IDC
  • Greg Papadopoulos, Executive Vice President and Chief Technology Officer, Sun Microsystems
  • Bob Sullivan, Senior Consultant, The Uptime Institute
  • Ben Williams, Vice President, Commercial Business Microprocessor Solutions, AMD

Day 2

Day 2 will focus on the Challenges in Building Operations and Management for Owners/Operators of Service Providers and Enterprise Data Centers and the Development of the ENERGY STAR Building Benchmark for Mission Critical Facilities. Industry experts will open the meeting by discussing the relationship between energy efficiency and data center reliability as well examining the potential for improved energy performance in data centers. Both current and future technologies will be addressed in these discussions. During the late morning session, ENERGY STAR program managers will lead a group discussion on the continuing development of energy performance rating tools for data centers, financial service centers, and telecom facilities.


  • Magnus K. Herrlin, Ph.D., Principal, ANCIS, Incorporated
  • Mark Hydeman, PE, Principal, Taylor Engineering, LLC


Conference Agenda PDF (1.84MB)

Who Should Participate?

Enterprise Server and Component Manufacturers, Equipment Purchasers and Users, Building Designers and Managers, Corporate Energy Managers, Utilities, Government Representatives, Energy Efficiency Advocates

Making it Real: Case Study Presentations

On Day 1, a number of case studies that highlight opportunities for improving the efficiency of server equipment and data centers will be presented. A diverse set of stakeholders submitted abstracts for consideration by the Abstract Review Committee PDF (62KB). The following is a list of the abstracts selected for presentation:

  • Power Efficiency Trends for HP’s High End Computer: Christian L. Belady, P.E, Hewlett-Packard
  • Advances in Chip Technology to Address Energy Use, Peter Bannon, Vice President of Architecture, P.A. Semi
  • Design/Selection of Energy Efficiency Features for Expansion to Existing Data Centers, Mukesh Khattar, Ph.D, PE, Energy Director, Oracle
  • From UPS to Silicon; an end-to-end evaluation of Data Center Efficiency, Michael K Patterson, PhD, PE, Senior Thermal Architect, Intel and Annabelle Pratt, PhD, Senior Power Architect, Intel
  • Advanced Power Conversion Concepts and Solutions by Power-One Corporation, Gedy Levin, Sr. Application Engineer, Power-One

In addition, the following abstracts were also shared with the review panel.

  • Data Center Energy Effiiency Landscape: A Utility Perspective, Stephen Fok, PG&E, William Dunckel, PG&E
  • 2005 Survey Results: The Importance of Power Consumption and Cooling to Data Center Owners/Operators, Ziff Davis Media and Brent Kerby, Manager Commercial Business Solutions, AMD
  • The Impact of Microprocessor Design on Data Center Energy Efficiency: 2005-2008, Ben Williams, Vice President Commercial Business, Microprocessor Solutions Sector, AMD
  • DC2TM — DC Data Centers End-to-End Efficienct Approach, Peter Gross, CEO & CTO, EYP MCF Inc., USA & Kfir L. Godrich, Principal, EYP MCF Inc., USA
  • Design Considerations for Efficient Data Centers, Rob Snevely, Sun Microsystems
  • Supply-Side Economics: Saving Energy in the Support Infrastructure, John Sears, Product Marketing manager, Active Power
  • Optimizing Uninterruptible Power for Modern Data Processing Equipment, Gary Mulcahy, Executive Vice President - Commercial Power Systems, Transistor Devices, Inc.
  • Analysis of AC-DC Energy Efficiency on Overall Data Center Power Consumption, Chris Young, VP of Technology, ColdWatt, Inc. and Jim Broiles, VP of Marketing, ColdWatt, Inc.
  • Energy Implications of Liquid Cooling of Server Racks, Peter Rumsey, P.E., Rumsey Engineers, Inc.

The conference sponsors thank all those who submitted abstracts. Members of the review committee will help the authors of the above selected abstracts to further scope and refine their presentations. The sponsors are encouraging all abstract submitters to present their ideas during a poster session at the Welcome Reception on January 30.

Call for Abstracts PDF (38KB)


Sponsorship Opportunities

To receive more information regarding sponsorship opportunities please contact Rebecca Duff, ICF International, at rduff@icfi.com or (202) 862-1266.