EPA has gathered a sampling of the most common types of co-branded materials. Use these co-branding examples and the corresponding explanations to best understand what makes a good co-branded promotion. Examples include:
Beam signs can draw attention to promotions to ENERGY STAR products in retail locations. This example uses the Certification mark in clear relation to an actual certified product. It uses the registered trademark (®) symbol correctly, explains the presence of the ENERGY STAR logo in the accompanying text, and makes a nice connection between ENERGY STAR and the partner.
Updated: December 2012