Like any asset with appreciable value, the ENERGY STAR brand must be properly used and protected. Proper use of the ENERGY STAR will protect each partner’s investment in this national program. This section provides information on using the various ENERGY STAR marks. You will find information about:
The ENERGY STAR Most Efficient designation recognizes the most efficient products among those that qualify for the ENERGY STAR. These exceptional products represent the leading edge in energy efficient products each year.
This example of an in-store “cling” indicates that the corresponding refrigerator meets the ENERGY STAR Most Efficient 2012 criteria, and is eligible for a rebate ($75).
This is clearly stated in the explanation and the Most Efficient designation is incorporated at the bottom of the piece. There is ample space around the logo and it is clear on the green background.
This utility’s promotion included a smaller rebate ($35) for all other ENERGY STAR qualified refrigerators, and the messaging between the two made an appropriate and positive link between the two offerings. (See section 2. Best Practice Co-Branding Examples, item 2a for this cling)
Updated: June 2013