Home > Partner Resources > 2004 National ENERGY STAR Lighting Partner Meeting Agenda and Presentations

2004 National ENERGY STAR Lighting Partner Meeting Agenda and Presentations

Monday, April 26 2004

1:00 – 5:00 PM

Meeting Registration Open

Welcome refreshments sponsored by Sea Gull Lighting Products, Inc.

2:00 – 2:30 PM

Welcome To Austin

  • Richard Karney, P.E., U.S. Department of Energy
  • Peter Banwell, U.S. Environmental Protection Agency
    PRESENTATION PDF (1.33 MB)

2:30 – 3:30 PM

Afternoon Topical and Partner Breakout Sessions

A. Energy Efficiency Programs and Their Role in the Lighting Market

Participants will learn about utility state, and regional efficiency organizations (also known as EEPS — Energy Efficiency Program Sponsors), their structures, and the role of efficiency programs in the CFL, ceiling fan, and light fixture markets. These partners will share various program models, how they are designed, and limitations from a program design perspective. Industry representatives will also discuss the impact of EEPS programs on the lighting market.

Moderator:

Jennifer Fitzgerald, D&R International

Speakers:
  • Wendy Jaehn, Midwest Energy Efficiency Alliance (MEEA)
    PRESENTATION PDF (869 KB)
  • Terry Pang, Pacific Gas & Electric
    PRESENTATION PDF (179 KB)
  • Joseph Colant, Technical Consumer Products
    PRESENTATION PDF (352 KB)

B. PARTNER BREAKOUTS

Region Room
California Justice
Midatlantic Liberty
Midwest Representative
Northeast The Cellar and Bouquets
Northwest Governors
Southwest Liberty

3:30 – 4:00 PM

Meeting Break

4:00 – 5:15 PM

Afternoon Topical Sessions and Breakout Rooms

A. ENERGY STAR Lighting: Innovative Approaches & Unique Program Elements

There are a variety of program and market approaches targeting ENERGY STAR qualified lighting. Key components can lead to their success or provide information on ways to improve the program strategy. Learn about innovative approaches to product promotion, partner leveraging, consumer education, and the creation and implementation of tools for lighting design. Each panelist will share his/her perspectives on a market activity or intervention their organization undertook to increase the market for ENERGY STAR qualified lighting.

Moderator:

Paul Berkowitz, D&R International

Speakers:
  • Sue Sowek, New York State Energy Research & Development Authority (NYSERDA)
    PRESENTATION PDF (962 KB)
  • John Zugel, Ecos Consulting
    PRESENTATION PDF (531 KB)
  • Shana Cockerham, Lowe's Home Improvement
    PRESENTATION PDF (6.09 MB)
  • Matt Kok, Wisconsin Energy Conservation Corporation
    PRESENTATION PDF (85.5 KB)

B. ENERGY STAR Fixture Quality and Durability Efforts

This session will discuss recent ENERGY STAR initiatives to address fixture durability including enforcement of 'heat' criteria, and the recent specification amendment on ANSI standardized lamps. In addition, current areas of research will be addressed including color consistency, heat management and pin-base standardization.

Moderator:

David Shiller, U.S. Environmental Protection Agency
PRESENTATION PDF (260 KB)

Speakers:
  • Paul Vrabel, LC, PMP, ICF Consulting
    PRESENTATION PDF (362 KB)
  • Mariana Figueiro, Lighting Research Center
    PRESENTATION PDF (362 KB)

C. PARTNER BREAKOUTS

Region Room
California Executive
Midatlantic Liberty
Midwest Representative
Northeast The Cellar and Bouquets
Northwest Governors
Southwest Liberty

5:00 – 6:00 PM

Meeting Break/Optional Partner Breakout Session

PARTNER BREAKOUTS

Region Room
California Justice
Midatlantic Liberty
Midwest Representative
New York Executive
Northeast The Cellar and Bouquets
Northwest Governors
Southwest Liberty

6:00 – 8:00 PM

Welcome Reception

Sponsored by:

  • Pacific Gas & Electric
  • Sacramento Municipal Utility District
  • San Diego Gas & Electric

Tuesday, April 27 2004

7:30 – 8:00 AM

Meeting Registration and Breakfast

Breakfast sponsored by GE Lighting

8:00 – 9:00 AM

Morning Plenary

Opening Remarks

  • Richard Karney, P.E., U.S. Department of Energy
  • Ann Bailey, U.S. Environmental Protection Agency
    PRESENTATION PDF (632 KB)
  • Roger Duncan Austin Energy, Vice President, Government Relations
    PRESENTATION PDF (2.09 MB)

Current State of ENERGY STAR CFL Program

  • Richard Karney, P.E., U.S. Department of Energy
    PRESENTATION PDF (325 KB)

Addressing Barriers to Energy Efficient Fixtures and Ceiling Fans:

  • Progress on Supply, Technology and Retail
  • David Shiller and Kate Lewis, U.S. Environmental Protection Agency
    PRESENTATION PDF (1.27 MB)

9:00 – 10:00 AM

Keynote Speaker

  • Pliny Fisk III, Co-Director, Center for Maximum Potential Building Systems (Austin, Texas)

10:00 – 10:30 AM

Meeting Break

Refreshments sponsored by Greenlite Lighting

10:30 – 12:00 PM

Plenary Session

New Construction Industry and Lighting: Understanding Market Distribution Channels

This session will help to answer the following questions:

  • How can advanced lighting be positioned as a profitable business solution for production builders given that lighting is commonly a low priority?
  • What marketing solutions are needed to help insure success with early Advanced Lighting Package builder partners?
  • What is the relationship between CFL, ceiling fan and light fixture manufacturers, distributors, retailers and builders?
  • What is the relationship between EEPS and builders?
  • How can EEPS support/collaborate with these industry partners?
  • What are the “hot spots” for new construction in the US?
  • What is the role of the ENERGY STAR Advanced Lighting Package?
Moderator:

Sam Rashkin, U.S. Environmental Protection Agency
PRESENTATION PDF (632 KB)

Speakers:
  • Ace Rosenstein, Sea Gull Lighting Products, Inc.
    PRESENTATION PDF (1.05 MB)
  • Jeff Schwartz, ICF Consulting
    PRESENTATION PDF (767 KB)
  • Deanna Yahres, Energy Federation, Inc.
    PRESENTATION PDF (270 KB)
  • Jeff Gephart, Efficiency Vermont
    PRESENTATION PDF (4.44 MB)

12:00 – 1:15 PM

Lunch

Sponsored by Feit Electric

1:15 – 2:15 PM

Plenary Session and Partner Breakout Sessions

A. Home Renovation and ENERGY STAR Lighting: Capturing Lost Opportunities

With interest rates at historic lows over the past few years, there has been tremendous investment by consumers in the renovation of their current homes and purchases of existing homes. Typical home renovations include kitchens, family rooms, bathrooms, new additions, and redecorating existing rooms. All of these activities create opportunities to install ENERGY STAR qualified lighting. Panelists will discuss strategies for increasing the purchase and installation of ENERGY STAR qualified lighting in renovation projects including how and when to impact consumer renovation lighting decisions, current product options, and challenges working with the renovation industry. Suggestions for a utility role including coordination with remodeling firms, retailers, and manufacturers will be explored.

Moderator:

Paul Berkowitz, D&R International

Speakers:

B. PARTNER BREAKOUTS

Region Room
California Justice
Midatlantic Congress
Midwest Representative
Northeast The Cellar and Bouquets
Northwest Governors
Southwest Liberty

2:15 – 3:15 PM

Afternoon Topical and Partner Breakout Sessions

A. CFL Color: Hitting the Bull's Eye

This session will provide a venue to continue the discussion on what are the best measures and procedures to provide consistent CFL color. The session will begin with an overview of the CFL Color Roundtable meeting at the Lighting Research Center in February as well as a discussion of the proposed "hockey-stick" shape for chromaticity measurements and tolerances between 2700-3000K and other color temperature ranges.

Moderator:

Richard Karney, P.E., U.S. Department of Energy

Speakers:
  • Ron Lewis, U.S. Department of Energy
    PRESENTATION PDF (620 KB)
  • Conan O'Rourke, Lighting Research Center
    PRESENTATION PDF (459 KB)
  • Peter Bleasby, National Electrical Manufacturers Association
    PRESENTATION PDF (116 KB)

B. Lighting Design and Sales with the ENERGY STAR Advanced Lighting Package for New Construction

Attendees will learn how to use the ENERGY STAR Advanced Lighting Package (ALP) and the U.S. Environmental Protection Agency’s (EPA) available resources to help promote and sell ALPs to builders. An overview of the ALP technical specification, marketing strategies, tools for selling the ALP, and examples of lighting designs that meet the ALP requirements will be presented. EPA will share past marketing successes and lessons learned that will help fixture and ceiling fan manufacturers, showrooms and electrical distributors avoid pitfalls in developing their own lighting packages. Also, selling the benefits to builders, what builders are looking for, and designing with the ALP and energy-efficiency will be shared.

Moderator:

David Shiller, U.S. Environmental Protection Agency

Speakers:
  • Meghan Hoye, ICF Consulting
  • Mark Raissen, Lighting Designer

C. PARTNER BREAKOUTS

Region Room
California Justice
Midatlantic Congress
Midwest Representative
Northeast The Cellar and Bouquets
Northwest Governors
Southwest Liberty

3:15 – 3:30 PM

Meeting Break

Refreshments sponsored by Reusable Technologies, Inc.

3:30 – 5:30 PM

Afternoon Topical and Partner Breakout Sessions

A. CFLS and Third Party Verification and Testing

This session will address how ENERGY STAR is utilizing the PEARL third party testing program to monitor CFL qualified products in the marketplace. Discussion on future direction of the third party verification and testing program will take place.

Moderator:

Richard Karney, P.E., U.S. Department of Energy

Speakers:
  • Noah Horowitz, Chairman of the Board, PEARL
    PRESENTATION PDF (180 KB)
  • Ron Lewis, U.S. Department of Energy
    PRESENTATION PDF (399 KB)

B. Selling It: Increasing the Market Presence of ENERGY STAR Qualified Ceiling Fans in Retail

In this round table discussion, ceiling fan manufacturers and retailers will describe the progress of increasing their inventory and sales of ENERGY STAR qualified ceiling fan fixtures. The session will also highlight the role of energy-efficiency programs in designing and selling fashion-forward products marketed to consumers primarily on style and decor. The U.S. Environmental Protection Agency will also share information on this year's ENERGY STAR Cool Change Campaign, including campaign focus, marketing materials and PR approach as it relates to ceiling fans.

Moderator:

Kate Lewis, U.S. Environmental Protection Agency
PRESENTATION PDF (1.18 MB)

Discussion Participants:
  • Jim Lehman, Accent Lighting Designs
    PRESENTATION PDF (52.4 KB)
  • John Padbury, Hunter Fan Company
  • Ace Rosenstein, Sea Gull Lighting Products, Inc.
  • Doug Fullerton, Litex Industries/Ellington Fans
  • Christopher Ehlert, The United Illuminating Company
  • Rick Kallet, Sacramento Municipal Utility District

C. PARTNER BREAKOUTS

Region Room
California Justice
Midatlantic Congress
Midwest Representative
Northeast The Cellar and Bouquets
Northwest Governors
Southwest Liberty

4:30 – 6:00 PM

Meeting Break/Optional Partner Breakout Sessions

C. PARTNER BREAKOUTS

Region Room
California Justice
Midatlantic Congress
Midwest Representative
Northeast The Cellar and Bouquets
Northwest Governors
Southwest Liberty

6:00 – 10:00 PM

“An Evening in Austin” at Stubb’s Restaurant

Join your fellow ENERGY STAR partners at Stubb’s Restaurant for a true Texas evening of dining and live local music!! Located two blocks from the meeting facility, this is an event you won't want to miss!

A special thank you is extended to our sponsor for this event: Home Depot

Wednesday, April 28 2004

8:00 – 9:00 AM

Breakfast

Sponsored by Philips Lighting Company

9:00 – 10:30 AM

Morning Plenary

2004 Change a Light, Change the World Campaign

Review 2003 campaign highlights and successes and kick-off the 2004 campaign with an update on campaign focus, marketing materials and PR approach. Learn how retailers, manufacturers, and regional programs can design and implement co-marketing programs to achieve sales success.

Speakers:
  • Kyle Andrews, U.S. Department of Energy
    PRESENTATION PDF (708 KB)
  • David Shiller, U.S. Environmental Protection Agency
    PRESENTATION PDF (327 KB)
  • Jeff Bristol, Osram Sylvania
    PRESENTATION PDF (456 KB)
  • Jody De Vine, Sea Gull Lighting Products, Inc.
    PRESENTATION PDF (1.79 MB)
  • John Raudenbush, Honeywell DMC, for the New Jersey Clean Energy Program
    PRESENTATION PDF (600 KB)

10:30 – 11:00 AM

Meeting Break

Refreshments sponsored by Greenlite Lighting Corporation

11:00 – 12:00 PM

Networking/ Meeting Break/ Hotel Check-Out

12:00 – 1:15 PM

Lunch

Sponsored by MaxLite

1:15 – 2:15 PM

Afternoon Topical and Partner Breakout Sessions

A. Lighting: Codes and State Standards

California Title 24 State Building Code will require efficient lighting in all new homes starting in late 2005. What will this mean in terms of market potential, lighting design issues, the role of builders, manufacturers, and EEPS, and consequences in other regions? This session will also update participants on the status of other state standards and encourage discussion on the benefits and challenges of these measures.

Moderator:

Peter Banwell, U.S. Environmental Protection Agency

Speakers:
  • Noah Horowitz, Natural Resources Defense Council
    PRESENTATION PDF (490 KB)
  • Chris Primous, Progress Lighting
  • Glenn Reed, Northeast Energy Efficiency Partnerships, Inc.
    PRESENTATION PDF (733 KB)

B. Fixture Design Initiatives: Impacts on Efficiency Programs and the Lighting Industry

This session will focus on the current and anticipated future impacts of several fixture design initiatives. Attendees will hear about the status of the initiatives, how they've contributed to changes in the fixture market, and how to leverage the initiatives within local efficiency programs. The following design initiatives will be discussed: Lighting for Tomorrow (Organized by ALA, CEE, and DOE/PNNL, Sponsored by CEE members), California Energy Commission Portable Lighting Design Project, and the DOE/PNNL Recessed Downlight Technology Procurement.

Moderator:

Rebecca Foster, Consortium for Energy Efficiency

Speakers:
  • Stephen Blackman, American Fluorescent Corporation
    PRESENTATION PDF (1.03 MB)
  • Marc Ledbetter, Pacific Northwest National Laboratory
    PRESENTATION PDF (727 KB)

C. PARTNER BREAKOUTS

Region Room
California Justice
Midwest Representative
Northeast The Cellar and Bouquets
Northwest Governors
Southwest Liberty

3:15 – 3:30 PM

Meeting Break

Refreshments sponsored by Sponsoring Organizations of Northeast Energy Efficiency Partnerships, Inc., Cape Light Compact, The Connecticut Light & Power Company, Efficiency Vermont, Long Island Power Authority, Massachusetts Electric-a National Grid Company, Nantucket Electric-a National Grid Company, Narragansett Electric-a National Grid Company, NSTAR Electric, The United Illuminating Company, Unitil, and Western Massachusetts Electric.

3:30 – 4:30 PM

Afternoon Topical and Partner Breakout Sessions

A. On the Horizon: CFL and Lighting Advancements

The lighting market is an ever-changing one with better technology and superior products always on the horizon. Pacific Northwest National Laboratory will present an update on its ongoing CFL Reflector research project. Then the U.S. Department of Energy will lead a discussion on the rising markets for candelabra-based CFLs and low and high wattage CFLs, and potential need for specific ENERGY STAR testing requirements.

Moderator:

Ron Lewis, U.S. Department of Energy

Speakers:
  • Marc Ledbetter, Pacific Northwest National Laboratory
    PRESENTATION PDF (576 MB)

B. PARTNER BREAKOUTS

Region Room
California Justice
Midwest Representative
Northeast The Cellar and Bouquets
Northwest Governors
Southwest Liberty