Marketing and Communications
Use ENERGY STAR informational brochures and marketing resources to promote your programs.
- Co-brand your programs with ENERGY STAR to enhance visibility and customer recognition. Use the ENERGY STAR logo on your program Web site and marketing materials. View the Identity Guidelines for ideas and conventions of logo usage.
- Increase awareness of and participation in your energy efficiency programs by bringing the ENERGY STAR Challenge to your community. Create a campaign to encourage customers to take part in the Challenge, a call-to-action to improve the energy efficiency of America's commercial and industrial buildings by 10 percent or more.
- Learn about best practices and tactics for launching your own energy efficiency competition (2.6MB) to spur friendly competition and drive energy improvements across customers.
- Use information in the ENERGY STAR Snapshot, an at-a-glance summary of accomplishments, in outreach materials.
- Order and distribute ENERGY STAR publications to provide energy efficiency guidance and promote the value of your programs to participants and potential participants. Publications can be downloaded or ordered free of charge on the ENERGY STAR Web site.
- Utilize sector-specific information when communicating with different program participants to convey the importance of energy efficiency in terms that resonate with each sector. Distribute ENERGY STAR fact sheets to program participants.