Partners communicate publicly about their energy achievements to show their commitment to operate sustainably and to protect the environment.
Below are examples of ENERGY STAR partners sharing their successes. Use these ideas to help you build your communication strategy, promote ENERGY STAR and your energy efficiency efforts.
Example 1: Announcing achievements in energy management
Hanesbrands Inc., an ENERGY STAR Partner of the Year/Sustained Excellence award winner, messages their recognition in consumer and wholesaler catalogs.
Saint-Gobain’s Verallia North America container glass plant located in Milford, Massachusetts, recipient of the ENERGY STAR plant certification, held a celebration at the plant inviting a number of state and local officials to attend.
General Motors created a website with a video to explained what their Delta Lansing Plant did to improve the site’s energy efficiency. Watch the YouTube video.
Sharon Nolen, Manager, Corporate Energy Program at Eastman, shares how the company’s energy management program has become a leading program in the chemical industry and her enthusiasm for the difference energy management makes for the company and the environment.
Eastman Chemical Company issued a press release announcing one of their buildings earning the ENERGY STAR certification.
General Motors Company displays the ENERGY STAR 2014 Partner of the Year Award signage atop of the company’s global corporate headquarters to promote the company’s achievement. This signage is seen by thousands of people each day and can even be seen from Canada. Watch the YouTube video.
3M displays the ENERGY STAR 2014 Partner of the Year Sustained Excellence Award on billboards on a major interstate highway near the company’s corporate headquarters to promote their great accomplishment.
Example 2: Promoting ENERGY STAR and energy management as a helpful resource
Eastman Chemical discusses the company’s partnership with ENERGY STAR with the Kingsport, Tennessee, Chamber of Commerce. Watch the YouTube video.
Intertape Polymer Corporation addressed the Virginia Governor’s Conference on Energy to share how their partnership with ENERGY STAR has helped them to improve.
3M launched the St. Paul Schools Energy Project to assist local schools in managing energy and to teach students the importance of energy conservation. Watch the YouTube video.
Salt River Materials Group promotes their partnership with ENERGY STAR and their plant certifications at the Arizona SciTech Festival held at Yavapai College.
Eastman Chemical Company's superhero campaign encourages others to join them in their efforts to conserve energy at home and at work.
Example 3: Sharing best practices with others
CalPortland invites neighboring businesses to an annual energy summit promoting energy management.