Step 4: Market your project as Designed to Earn the ENERGY STAR
Congratulations! You’ve been recognized for designing a building that, once in operation, will perform among the top 25 percent of similar buildings nationwide. That means you’ll enjoy lower utility bills, a smaller carbon footprint, increased rental rates, higher asset value, improved marketability, increased occupancy, and the knowledge that you’re doing the right thing.
But first, you have to let people know that your design has achieved this recognition. Below are tools that you can use to spread the word about your accomplishment.
Send a memo or issue a press release
Issue a press release for a quick-and-easy way to share the good news with clients, prospects, employees, and the media.
Publish a profile on the ENERGY STAR website
Share your experience with other architects, engineers, and building owners, plus get some good recognition for your achievements. Submit your profile to firstname.lastname@example.org.
Use the Designed to Earn the ENERGY STAR mark
Upon notification of approval, the architect of record will receive a username and password to access logo files. Before using this mark, be sure to adhere to the ENERGY STAR brand guidelines.
The Designed to Earn the ENERGY STAR mark may be used in the following ways:
- In advertisements, case studies, and other promotional materials (must appear adjacent to the building name or project description)
- On building plans (must appear adjacent to the building name in the title block)
- On banners and signage at construction site (must appear adjacent to building name)