Good communication raises awareness for energy management and motivates employees to get on board to do their part! If planned carefully, it also can provide positive news to your company’s stakeholders — another way to attract senior executive support.
Most of us are not trained communicators. But, with a little effort, you can do it. First, build an annual energy program communication plan. The steps are easy.
- Define your goal
- List your messages
- Identify who needs to hear each and how often
- Decide how you can best reach each audience
- Add timing and a schedule for each activity
Next, use your energy team to help carry the load. Make sure you include a member of your corporate communications or marketing department.
Then, take advantage of ENERGY STAR resources to help you promote your energy efficiency efforts. View the links below to see ideas of how you can convey your message.