Once you’ve identified which actions occupants should take to save energy, it’s time to spread the word! To have the most impact, create a communications plan and consider establishing a dedicated marketing collateral budget to support its rollout. Maintain regular contact with occupants with reminders, tips, and updates.
Here are a few ideas to get you started. Visit the communications toolkit for more templates, guidance, and marketing materials.
Co-brand ENERGY STAR materials
Print and hang banners, posters, and signs with energy-saving messages in high-traffic areas like lobbies, elevators, hallways, over water fountains, and in break rooms. Develop your own or co-brand and order materials from ENERGY STAR. EPA provides no-cost tip sheets, posters, and more to download or order on the ENERGY STAR publications page.
Send blast emails and newsletters
Send regular emails or newsletters with updates on progress and seasonal tips to cut energy use at work and at home. You can also use this as a platform to highlight successes and shine a spotlight on energy champions.
Plan and host an event
Hold an energy fair, conduct an energy awareness event in the lobby, or offer building tours to give occupants a sneak peak at the inner workings of the building.
Host a brownbag, hold a webinar, or present about why it’s important to save energy at staff meetings, tenant meetings, or other get-togethers. You can also integrate information about your energy program into your organization’s orientation training.
For example, Beacon Capital Partners gives a presentation on plug load at tenant meetings. Their Tenant Plug Load educational program explains what plug load is and how it can be reduced with ENERGY STAR appliances, PC power management, and motion sensor power strips to control computer screens, printers, and desk lamps.
Lastly, a little creativity goes a long way. Consider creating door hangers, post-it note reminders, or light switch covers to help occupants remember to take action. Some K-12 school ENERGY STAR partners have started energy patrols, in which students pass out “oops” and “wow” stickers to encourage behavior change. Or design a fun mascot for your energy program to rally occupants to save.