The value of ENERGY STAR

Why join forces with ENERGY STAR?

It’s simple. ENERGY STAR is the single most trusted environmental label in the United States. It’s the nation’s symbol for superior energy performance. In fact, more than 85 percent of Americans recognize the ENERGY STAR when they see it. As the only environmental certification program that crosses platforms, the little blue label now appears on more than 65 types of products, over one million homes, and more than 20,000 buildings and plants.

It’s a little label, but it carries three big messages:

  1. Cost effective
  2. Protects the environment
  3. No trade-offs

The ENERGY STAR mark is tied with the Good Housekeeping seal as the most influential consumer emblem in the nation, with 92 percent of survey respondents1 reporting that they use it in their decision-making.

Your building is a part of the community. The people who walk by it or through its doors everyday are, too. They’re your customers. Your employees. Your family. Your neighbors. They care about the environment. Show them that you do, too, in a way that they’ll understand and trust.  


1 Fairfield Research, July 2011, Survey of Good Housekeeping readers

2 Source: Harris Interactive, 2010

3 Source: 2009 Kelly Global Workforce Index

4 Summary of the financial benefits of ENERGY STAR labeled office buildings, 2006

A U.S. Environmental Protection Agency Program

EPA seal-pngENERGY STAR is a program of the U.S. EPA, a trusted source of unbiased information. When you promote your accomplishments with ENERGY STAR, you benefit from its objective government backing and EPA’s good reputation among millions of American families.

Does anyone care that your organization is “going green?”

  • 62% of adults are either equally or more likely to visit a business that focuses on green, regardless of distance or effort required.2
  • More than 80% of workers are attracted by an employer with an environmental reputation.3
  • 88% say policies to address global warming are important when deciding where to work.4
  • About half of workers would forgo higher pay or a promotion to work for an organization with a good reputation.4